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Exact Match Domain 301 Penalty 02/02/12

The purpose of this post is to share with you some interesting results I have discovered when testing 301’s with exact match top level domains. Every SEO understands, by acquiring a top level, exact match domain name, such as books.com you can almost guarantee Google will rank you in the top 3 positions for the term “books” (with a little link love). Many SEO’s tend to 301 exact match domains to their website, with the intent to boost the receiving website for a specific term. Basic example: 301 redir...

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Google Results Hacked 01/22/12

SERP Blocks. Something Every SEO Should Read. Constantly looking at the search results can slowly become an unhealthy obsession. A majority of SEOs will check their rankings hourly, each time seeing a small change and panicking. The purpose of this post is to share with you a new way to look at SERPs, based on some testing and research we have conducted over the last few months. We are confident it will change the way in which you view Google’s SERPS. The Google Dance Many of us are familiar with the term “Goo...

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Link Cycling- SEO’s Biggest Secret 11/20/11

The purpose of this post is to share with you one of the biggest underground SEO techniques out there. My motivation for revealing this is to simply get some feedback from around the world on your thoughts. In the last 10 years I have only ever come across 2 people who use and understand this technique. The technique is known as “link cycling”. Personally I think it’s a bit black, yet it could be argued it could be semi white if done properly. So How Does It Work? The basics are, we build ...

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Poker SEO – White Hat SEO Or Play Chicken 10/24/11

Whenever we talk about Poker SEO, the first thought that comes to mind is SPAM. The reality is, poker websites, both historically and in the present, are still some of the most aggressively optimised websites on the internet. Unfortunately, it seems these SERP’s are still dominated by Grey/Blackhat techniques. It appears that Google’s spam filtering technology likes to fall asleep when we look at the rankings for anything gaming/betting related. Personally, I have spent some time working within this indust...

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Google Panda Fix 10/12/11

Been hit Panda? Webmasters will have noticed Google, yet again have launched another devastating blow for websites across the UK and Europe. The Panda came back to bite once again. The aftermath of Panda has caused SERP to dramatically change overnight and remain volatile the last few weeks. You may have also noticed a lot of random sites which have been rewarded with top rankings for their spamming efforts, we can only but hope the Panda comes back for a final meal and cleans these up too. While many Webmasters si...

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